So, while it’s important to focus on those things that directly increase your click-through rates and drive traffic, GIFs will make your consumers happy. Using GIFs makes your brand seem more relevant and fun, too. So, if you’re trying to teach your customers something or help them understand, GIFs are a much better way to do it than using text instructions.īottom line, GIFs are fun.
In fact, according to research by the University of Minnesota, the brain processes images 60,000 times faster than words. According to Psychology Today, visual learning is important and the brain is actually built to process images more quickly than it does words. GIFs small file sizes will keep the engagement of videos without such a large bandwidth footprint. Instead of adding tons of videos to your site, slowing your site’s speed, and potentially negatively impacting the user experience, you can add GIFs. Remember, GIFs were initially created because Wilhite wanted to use animated images without enormous file sizes. Why do consumers and marketers love GIFs so much? It really comes down to 3 things: More than 700 million GIF-lovers use GIPHY, a GIF search engine, to share more than 10 billion GIFs every day on the platform and other places where GIPHY is embedded (Variety, 2019). They add movement to your content and, if you use them the right way, make it a lot easier for your content to stand out in emails, ads, social media feeds, blog posts, and more. GIFs are more interesting to the eye than static images.
They’re compatible with different operating systems and browsers and use an infinite loop that autoplays upon loading. GIFs were an immediate internet sensation and have only gotten more popular since then. That’s right, GIFs have been around more than 30 years-longer than the internet itself.
#Infinite loop gif machine software
software developer Steve Wilhite in 1987 when he was trying to use animated images that didn’t have a prohibitively large file size. It’s a type of image file format that can store multiple image files and deliver them sequentially, creating an animated effect. GIF stands for Graphics Interchange Format.
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